Smarter formulations, better ingredients, and stronger results are the core of our ideology. Our formulas are researched and developed by some of the finest minds in the industry. Ingredients are thoughtfully selected and sourced for the greatest efficacy and value to our customers. And every product is 100% manufactured in one of the world's most advanced nutritional supplement facilities, right here in the US.

When formulating a product our approach is not just to mindlessly throw cheap ingredients together and get a product to market quickly. Instead we research multiple ingredients that would help bring a synergy of benefits to the customer for the particular condition that is being targeted. During the formulation process, multiple interviews are conducted with specialists who have been in the supplements industry for decades.

Because we are pushing R&D to the latest and greatest, multiple pilot tests are conducted prior to production, but we also utilize a 3rd party testing facility for validation of our formulas. We are excited to be the only manufacturer pursuing the development of a clean vegetarian tapioca softgel.

 

The Need for Smarter Supplements

The truth is, the health supplement industry is broken. Too many brands pile on unneeded ingredients or pump up potency just to one-up the competition. This approach doesn't benefit you, the consumer, in any way. In fact, it increases the cost to you and can actually make products potentially harmful.

Smarter Nutrition supplements are formulated using only the ingredients you need and nothing you don't — regardless of what the competition is doing. The smarter approach to supplements doesn't rely on marketing hype. Our formulations are based on real science and made with clean ingredients.